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After more than 20 years of rapid development, China's clothing retail industry has undergone tremendous changes in the entire clothing retail market. Whether it is the change of mainstream consumer groups, or the change of traditional retail mode, the development of China's clothing retail industry presents new characteristics.

Department stores have always been the main market of Clothing retail in China. As a brand consumption channel with a good consumption foundation for a long time, department stores are the preferred place for high-end clothing sales.  However, due to this fashion retail model, there are common defects in Chinese department stores, such as similar clothing products and lack of characteristics in operation.  Under such circumstances, department stores are losing their advantages in competition with newly developed shopping centers and large specialty stores in recent years.